The Ten Greatest Marketing Mistakes and How to Avoid Them :: Business Marketing Mistakes Companies Essays

The Ten Greatest Marketing Mistakes and How to Avoid ThemIts a certain fact that business these eld is more competitive than its ever been. To stay alive these days, you just cant just offer a quality product at a blank price. These days, you engage to know how to market effectively.Unfortunately, most businesses have no idea of how to give the most out of every merchandising dollar that they spend. You should demand that ou get the best results from every dime you drop into marketing Most companies spend more time planning their company Christmas party than they do creating powerful, persuasive, marketing communications. instanter this can stop. Herein be the 10 greatest marketing mistakes and how you can avoid them. Before I get into it, let me tell you why I put this together.As I consult with current clients, bring on new clients, and market for more, I am learning more and more. Its come to my maintenance time and time again, when I bring on a new client I find that they a re making almost the exact corresponding mistakes as another of my clients was, in a totally unrelated fieldThese marketing mistakes arent confined to a singular industry. These mistakes Ive found across the board. I have worked with computer software companies, food companies, cable sales companies, real estate brokers, financial consultants, and many more. All of these companies had most, if not all of these 10 greatest marketing mistakes present in their operations.If one or two of these mistakes dont apply to you, then you should congratulate yourself You must already be on the road to marketing achievement Here they are in no particular orderMistake 1 Your business focuses on itself, and not on your prospects and customers needs.Does this seem too unequivocal? Look through your yellow pages. Pick them up right now and glance through. Answer this question Are most of the ads telling you what benefits you get if you if you pay off a customer? Or are the ads telling you about the vendors, where they are, how wonderful they are, what they do, how great their quality is, how great their service is, and all about them?95% of the ads are totally focused on the business andnot on what the business can do for YOU, the prospectTake a look at the ads in the newspapers, on the TV, and listen to the radio.